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When I started working with nonprofits, it didn’t take long to realize my education and experience in public relations would serve me well. Donor development hinges on creating awareness and affinity for your cause.
That’s where public relations comes in – engaging key stakeholders to advance your organization’s objectives. It takes an integrated approach to layer in your own channels of communication (e.g., enewsletters, mail, websites, etc.) with third-party information via news media and social media to inform and persuade others to give.
Creating consistent messaging and storytelling through these channels is what creates the buzz you are looking for.
– Amy Boyle Collins, Gambel Communications, The New Orleans 100