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Real Estate 101: Persistence wears down resistance

by The 100 Companies

The sale begins when a customer says “no.”

Whether I’m pitching a listing or submitting an offer, I’m often challenged by those two letters.

As a broker, my job is to be a problem solver. A client may need to sell or buy for a variety of reasons (company growth, partnership changes, tax-deferral, investment goals, family reasons, etc.). I need honesty as to why we’re speaking in the first place.

Share your real estate problems, and I’ll bring forth Strategic Space Solutions. How may my extensive skills benefit you and your business? Email me at realty@massell.com to find out.

Steve Massell, Founder, Massell Commercial Real Estate

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The Georgia 100