933
One day a client asked me to sell his lot in Sandy Springs, Georgia. Perhaps I should have stopped there. I didn’t.
Realizing his lot was near City Hall and developers like bigger canvases to paint on, I started knocking on neighbors’ doors. I eventually assembled 15 acres from 20 sellers and sold at a premium. John Wieland built Atwater, an 80-townhome community.
I learned bigger visions demand lots of work and patience.
I learned, in assembling groups, you face three kinds of folks – early adopters, followers and skeptical holdouts who control everything. That’s when I really earn my keep.
– Steve Massell, Massell Commercial Real Estate